Advanced Digital Marketing & Analytics Course

Training Module

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Digital Googly brings you the 360-degree digital marketing course that will add a unique splendour to your curriculum vitae. Digital marketing is the emergent and one of the fastest evolving sectors that has become the wheelbarrow of every contemporary industry.

Our training programme in advanced Digital Marketing & Analytics includes search engine optimisation (SEO), Pay-per-click (PPC) advertising, social media marketing (SMM) and much more.

This comprehensive course covers fundamental aspects of content marketing like content creation, posting in various online platforms, performance marketing (Google Ads) in the form of PPC – Display marketing – Youtube marketing – Gmail marketing, tactics and growth strategies. Our course will also include local SEO & advance SEO in the form of (on-page & off-page).

We will be covering Social Media – Facebook-Twitter-Instagram-Linkedin.

We will introduce you to the arena of digital marketing through real-time production processes by offering maximum practical classes.

Our offline classes will be conducted in Kolkata office through language-English & Bengali.

Marketing in the Digital Era (Session - 1)

  • Ice Breaking Session

  • About Digital Googly

  • Benefits of the course

  • Overview of digital marketing

    a) Digital technology has changed how customers search, buy, and interact with business.
  • Benefits of digital marketing

    a) Digital marketing strategy with actionable, data-driven frameworks which can be used to leverage the power of emerging technologies.
  • Understanding digital marketing channels (Google/Facebook/Instagram/Twitter/LinkedIn/YouTube/WhatsApp)

    a) Digital marketing channels that are used to reach the target audience online, including social media, search engine, and websites.
    b) It helps to build brand awareness and positioning.
marketing in the digital era
social media marketing

Social Media Marketing (Session - 2)

  • Overview of Social Media ( Facebook/Instagram/Twitter/LinkedIn):

    a) Identifying applicable social media channel as per the business need, keeping in mind the approach and goals.
    b) Looking into the available resources with proper content and also identifying the target audience.
    c) Making a metrics of the competitors and preparing a report to analyse their focus of utilizing social media.
  • Creating & optimizing social media business accounts (Facebook/Instagram/Twitter/LinkedIn)

    a) Creating and optimizing the features of social media platforms.
  • Content creation and curation:

    a) Overview and Fundamentals of Canva
  • Posting:

    a) Method of uploading creatives on social media platforms (Facebook/Instagram/Twitter/LinkedIn).
    b) Defining and constructing various kinds of posts for social media platforms. (Static, reels, motion graphics, videos, engagement, etc)
    c) Researching and adding relevant and trending # tags for a particular post.
    d) Create and curate copy with a suitable caption for the post.
    e) Learn how to schedule a post across multiple social media platforms.
    f) Understanding different tools for the purpose of posting across multiple social media platforms. ((Hootsuite, buffer, zoho-social, sprout-social (any one)
  • Overview of Meta (Facebook & Instagram) Paid Marketing :

    a) Ideation and designing ad creative for campaigning in Facebook and Instagram.
    b) Researching and identifying the target audience for the specific campaign.
    c) Selecting the particular age group for which the campaign has been decided.
    d) Making a thorough research and deciding on the demographic mix.
    e) Verifying whether the target audience have any additional interest.
  • Meta (Facebook & Instagram) Paid Marketing

    a) Measuring the website traffic from the paid campaign.
    b) Measuring the number of people who see a paid social media post in their news feed.
    c) Familiarize viewers with the brand and stand out from the competition.
    d) Understanding the metric that shows how involved followers are with the content posted on a social media page.
    e) Identifying the number of visitors who shared information enquiring about the product/ offer.
    f) Promoting and explaining the benefits of an app and using custom call-to action buttons to get people to download the app.
    g) Proceeding of the sales using Facebook and Instagram.
    h) Process of creating a Facebook merchandise account for popularizing the sale.
  • Strategic approach for Meta Marketing

    a) Competitor research
    b) Building a content calendar
    c) Communication
    d) Budget
    e) Target audience measurement
    f) Expected result
  • Live Simulative Class (Paid & Organic)

  • Live Simulative Class (Paid & Organic)

  • Insights and Reporting

  • Pixel Create & Utility

    a) FB

Introduction of a YouTuber in Live Class (Session - 3)

  • Understanding the role of influencer marketing to leverage the influencer's following to reach a larger audience.

  • Identifying influencers in your industry

  • Developing an influencer marketing strategy

  • Art of negotiating with influencers

  • Measuring influencer marketing success

youtuber introduction
video marketing

Video Marketing (Session - 4)

  • Overview of YouTube Marketing :

    a) Estimating views and provision of revenue earning
    b) Searching efficient YouTubers and understanding their work pattern
    c) Understanding categories of videos
    d) Knowing features and process to be an efficient YouTuber
  • Creating & optimizing Youtube channel :

    a) Learning the process of creating a YouTube account for promoting product videos.
    b) Ceating suitable and responsive banner design for YouTube profile.
    c) Familiarize viewers with the brand and differentiate it from others.
    d) Defining all relevant information about the channel for viewers.
    e) Filtering the appropriate keywords that go with the channel.
    f) Selecting the right # tags for the channel.
    g) Identifying the nomenclature and category of the particular channel.
    h) Linking the channel with multiple social media platforms.
  • Optimizing the rankings of individual videos on YouTube :

    a) Procedure of uploading videos on the YouTube channel.
    b) Optimizing the title with selections of proper keywords.
    c) Explaining the video in brief manner and incorporating keywords as required.
    d) Researching and identifying relevant tags.
    e) Researching and adding relevant, trending # tags for a particular video.
    f) Selecting the right category for the video.
    g) Mentioning the date and location when the video is uploaded in the channel.
    h) Designing a clickable image that explains and attracts the audience to the video (Thumbnail)
    i) Using vernacular sub-titles for better understanding and expanding the reach of the audience.
    j) Selecting and inserting suggested video to keep the audience in loop (cards).
    k) Adding other videos to encourage viewers to subscribe and view more videos ( Endscreen).
    l) Creation of an appropiate video file name.
  • Finding keywords for YouTube videos by using different tools.

  • Applicable methodology for monetizing YouTube videos.

  • Process of creating YouTube playlist.

  • Understanding of customized channel

  • Understanding the process of making Live videos on Youtube.

  • Creating the statistical report by obtaining the data from YouTube Channel

  • Research for finding trending topics in YouTube

  • A detailed overview of YouTube AD

  • Making a strategy for YouTube Marketing (youtube channel)

    a) Conducting detailed research on Competitors performance
    b) Sequencing and developing a content calendar for uploading videos
    c) Deriving and deciding effective language based on the target audience
    d) Allocating budget for particular YouTube campaign
    e) Obtaining data from YouTube channel and understanding audience engagement
    f) Analysing the expected result with the actual data.
    g) Deciding number of post as per the expectation of client in realtion to view and subscriber.
    h) Estimation of frequency of broadcasting as per requirement of view & subscribers.
  • Live Simulative class (youtube channel & youtube paid ad)

  • Making a strategy for YouTube Marketing (Paid Campaign)

    a) Conducting detailed research on Competitors performance
    b) Deciding on demographical data as per the requirement of the campaign
    c) Deriving and deciding effective language based on the target audience
    d) Allocating budget for particular YouTube campaign
    e) Obtaining data from YouTube channel and understanding audience engagement
    f) Analysing the expected result with the actual data

Impact of Google in our day to day life & business (Session - 5)

  • The impact and importance of the Google Search in daily life to obtain any information at real-time.

  • Significance in terms of using the platform for increasing audience base through organic or paid form that helps to boost any types of business.

  • Process of connecting with the target base audience and engaging them with brand values.

impact of Google
Google paid advertising

Google Paid Advertising (PPC) Pay-Per-Click (Session - 6)

  • Overview of PPC

    a) Learning the basic difference between SEO & PPC
    b) Knowing the various steps involved in setting up a PPC campaign
    c) Learning the process of identifying and analyzing the keywords that users search when looking for the product or services.
    d) Learning the art of writing persuasive and compelling copy for advertisements, with the goal of attracting and engaging the target audience and driving conversions.
  • Process of running PPC Ad

    a) Overview of runing PPC Ad
    b) Create Ad account
    c) Identifying Keywords
    d) Creating Ad copy (Sample)
    e) Knowing Ad group
    f) Various methods of running Ad
    g) Understanding the process of better performance of PPC Ad (landing page-call to action, Landing page - Speed, Landing page content, Landing page URL, Landing page SSL, Negative keywords, Ad score etc.)
    h) Understanding billing part
  • Live Simulative Class

  • Analytics ,tracking ,reporting

  • Project/Assignment

  • Strategic approach for PPC Marketing :

    a) Knowing the process of gathering and analyzing information on competitors, with the goal of understanding their strengths and weaknesses, identifying opportunities and threats, and improving own business strategy.
    b) Learning to write ad copies
    c) Identifying location, age, interest of the audience based on the requirement.
    d) Knowing to allocate budget for paid marketing
    e) Learning to analyse target audience measurement
    f) Learning to derive expected result

Google Organic Search - (SEO) Search Engine Optimization (Session - 7)

  • Keyword research and competitor analysis

    a) Using different tools for finding best keywords (Updated Tools)
    b) Using Google's Keyword Planner for finding best keywords
    c) Applying the collected keywords in the website
  • Relevance of On-page optimization for business growth

    a) Website Audit and identifying the issues in the website
    b) Understanding the Website optimization process for faster loading speed
    c) Knowing the parameters for optimizing the website content
    d) Determining the website's ability to adjust and display content properly on various mobile devices.
    e) Knowing keywords, title, description, & page content optimization
    f) H1, H2, H3, H4, Optimization
    g) Knowing the process of Image optimization
    h) Basic understanding of Url optimization
    i) Creation & implementation of site map
    j) Creation & implementationo of robot.txt
    k) Learning to use tools to find internal links
    l) Introduction to the tools to find competitor's backlinks
    m) Website verification using Google Webmasters
  • Understanding the relevance of Off-Page SEO :

    a) Understanding concept of Back links
    b) Learning effective ways to get back links.
    c) Learning the ways of organizing, storing, and managing web pages on the internet using social bookmarking
    d) Learning the practice of submitting articles, blog posts, videos, and other types of content to various online platforms
    e) Knowing the practice of participating in online forums and discussion boards related to the relevant and specific industry.
    f) Understanding the process of posting press release for generating brand awareness.
    g) Knowing the various online platforms and channels through which blogs can be shared and promoted to reach a wider audience.
  • Understanding the relevance of Local SEO :

    a) Understanding the primary benefits of Local SEO
    b) Knowing the procedure of creating a GMB profile online.
    c) Learning to optimize the GMB profile to improve online visibility, attract more customers, and drive better business results.
  • Website Analysis Tool :

    a) Learning to track and analyse website traffic, user behaviour using Google Analytics
    b) Basic understanding of the process of creating a Google analytics account
    c) Learning the process of integrating Google analytics tracking code on the website to gain valuable insights into website traffic and user behavior
    d) Knowing the ways to track and monitor website visitors
    e) Basic overview and understanding of Ubersuggest - SEO Analytics paid tool
  • Live Simulative Class

    a) Analytics & Report
Google organic search
WhatsApp Marketing

Whats App Marketing (Session - 8)

  • Knowing to create Business WhatsApp

  • Learning about Chat Bot

  • Understanding the process of Broadcasting

Affiliate Marketing (Session - 9)

  • Knowing the process of setting up an affiliate program

  • Identifying and recruiting affiliates

  • Understanding the Affiliate marketing strategies

  • Measuring affiliate marketing success

affiliate marketing
digital marketing ethics

Digital Marketing Ethics (Session - 10)

  • Understanding the legal and ethical considerations in digital marketing

  • Knowing the procedure of protecting data including privacy and security

  • Learning transparency and disclosure requirements

  • Studying social responsibility and sustainability

Analytics & Research for Business Perspective (Session - 11)

  • Market research: Understanding the market to identify the target audience, their needs, preferences, and behaviors.
  • Competitor analysis: Analyzing the competitors to help identify opportunities to differentiate a business from its competitors and improve competitive position.
  • Customer analytics: Analyzing customer data to understand areas for improvement in products or services, to optimize marketing and sales strategies, and identify new opportunities for growth.
  • Financial analytics: Analyzing financial data to help understand a business's financial performance, identify areas for cost savings, and optimize pricing strategies.
  • Operations analytics: Analyzing operational data can help identify inefficiencies in the business processes, to improve supply chain management, and optimize inventory levels. It also helps to reduce costs, improve customer satisfaction, and increase profitability.
analysis and research
brand communication

Brand Communication (Session - 12)

  • Introduction to Marketing Management process
  • Market segmentation process, identify segments for profitability and target marketing
  • Brands and brand management
  • Brand equity
  • Key assumptions and framework of Digital Strategy
  • Customer relationship management

Online Reputation Management (Session - 13)

  • Knowing the practice of monitoring and influencing the online perception of an individual, organization, or brand.

online reputation management
emerging technology

Emerging Technology (Session - 14)

  • Basic understanding of the emerging technologies in the field of Digital Marketing.

Brand Story

  • Stragetic Approach of the Brands
  • Brand Communication
  • Audience Engagement
  • Campaign Management

business owner

Business Owner (Inspire Series)

  • Introduction of an Entrepreneur
  • Knowing his/her journey as a business person
  • Understanding his/her business model
  • His/Her idea about Digital Marketing