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General Questions

What is website ?

A website is known as the central location of numerous web pages which are all related. These can be accessed when one visits the home page of that website through a browser.

What are the Usual Advantages of Having a Website ?

  • It leads to an increase in sales.
  • It is usually very cost-effective.
  • It has the potential to reach a larger audience.
  • It provides the audience a proof of your business credibility.
  • It makes it convenient for the consumers to reach out to you.
  • It helps to develop a connection with the customers.
  • It acts as platform for showcasing your products and services.

What is the Importance of a Good Website Design ?

  • It is the first thing that customers will see about your business.
  • It makes your website look more professional and reliable.
  • It enables the viewers to comprehend the information of your website easily.
  • It stays in the mind of the viewer and leads to a growth in sales.

What is the Importance of Digital Marketing ?

In simple terms, digital marketing includes a number of marketing efforts that utilize the internet or an electronic device. Businesses avail the maximum use of digital channels such as social media, search engines, emails and their own websites (if available) to reach out to existing as well as prospective customers.

The advantages of digital marketing

  • Worldwide reach – It enables you to come across new markets and trade at a global level with a small investment.
  • Low cost – A digital marketing campaign that is effective planned and targeted has the potential to reach the right customers at a lower cost than that of traditional marketing ideas.
  • Track-able results – With the help of web analytics, you have a chance of tracking your online marketing, and determining the effectiveness of your campaign.

What Are The Advantages Of Social Media Marketing ?

  • It increases the awareness of your brand.
  • It ensures loyalty of your brand.
  • It improves the brand equity of your business.
  • It makes your brand more approachable.
  • It helps your brand to remain on the customer’s mind.
  • It helps customers to engage with your brand.

What Is The Importance Of Google For A Business ?

  • It lets you reach out to a wider group of audience.
  • It helps in growing the online presence of your business.

What Are The Benefits Of PPC ?

  • It lets you advertise your brand directly to consumers searching for similar services.
  • It helps your brand to reach the targeted group of audience.
  • It helps you keep a track of the profits gained out of advertisements.

What Is The Difference Between CPC And PPC ?

PPC and CPC are two interchangeable terms in the area of advertising. PPC (Pay-Per-Click) denotes the type of your advertising program while CPC (Cost-Per-Click) is used to denote the amount that you are paying within the advertising program.

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