Email marketing is a style of marketing that uses emails to convey fundraising or commercial messages to the audience. Every single mail sent to current or probable customers could be considered as email marketing. Email marketing is an unreal way to gain more customers and it also adds a personal touch. Emails can also be custom-styled to customers’ tastes so that every communication becomes apt to their interests.
Emails are very useful for marketers to stay tied with their customers in a pocket-friendly way, says the top email marketing service provider in Kolkata, India. Email is a beastly channel for marketers with significant pluses such as:
Due to its gigantic reach, an email is a great option when it comes to connecting to existing or possible customers
Emails are cost-effective and distribute customized messages to the customers, which helps them click-through and maximize the chances of a sale, providing you an increased ROI
Email is a tried-and-true marketing channel and 90% of the emails get delivered to the desired recipient’s inbox. It helps to broaden brand awareness and brand exposure